Gift Cards Are A Great ROI

Gift Cards Put Money Back In You Pocket

Gift Cards Drive Additional Revenue and Help With Marketing

Whether you are a small one terminal location or a multi-store enterprise gift cards are a low cost great add on for your business.  Gift cards are an extra add on that you should be utilizing now. For our Future POS customers, this is something that is included in your software for FREE. For our onePOS customers this is a value add included in your monthly service. Selling gift cards is a good way to market your product. Additionally this is a great way to capture low hanging fruit as many gift cards are never redeemed. Furthermore, many people spend more than the value of the gift card.

Future POS onePOS Gift Cards

Who Uses Gift Cards?

Since gift cards are a prepaid card they can be used by consumers of all ages. They make giving a non tangible gift tangible. They are a great way to give a gift. In fact, it was the most popular gift last holiday season. People love receiving these gifts, because they are just like receiving cash to their favorite establishment. This makes it perfect for any business to incorporate into their business model.

Why Use Gifts Cards?

1. Free Marketing

By selling a custom gift card you are putting your brand out there for the world to see.  For instance, if a family member is told to give a gift card to a favorite restaurant of who they are giving a gift to. They may have never stepped in, nor aware of, your restaurant. This allows more eyes to see your product. In fact, 90% of consumers who receive a gift card to a small business they have never been to, they will return. This is according to a Fiserv Small Business Study in 2019.

Additionally, if you can use these as easy donations. This is another way to expand your presence.  Consumers will now be aware that you are a charitable organization. This builds even more value into your brand. Furthermore, you can easily track these cards to see if they are ever redeemed, versus giving a cash donation.

2. Put More Money Back In Your Pocket

Gift cards have a relatively low cost investment for a high return. According to a 2020 CNBC article, $3 billion dollars worth of gift cards go unused each year. In this same article, they sate that “3% of gift cards are never redeemed”. This is like someone buying a round of drinks, but you never having to pour them. Even more, according to a 2018 survey, “59 percent of consumers usually spend more than the card’s value”. Again, this is just putting more money in your pocket, by consumers spending more money at your store.

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How Do You Implement Gift Cards

Any current Future POS or onePOS customers should reach out to FPOS Group and we will have one of our specialist reach out to let you know how to order gift cards.

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If you are not a current FPOS Group customer and would like more information on how we save our customer’s time and money please click the link below to set up a demonstration from our staff.

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